From Lead to Close: Building a Sales Process That Works is an on-demand webinar designed to help business owners understand the full sales cycle and how each stage works together to support consistent results. Instead of relying on guesswork or informal conversations, this session introduces a clear framework you can use to organize, improve, and strengthen your sales efforts.
This webinar walks through the typical flow of a sales process—from generating and prospecting leads to qualifying, presenting, handling objections, closing, and following up. While every business and industry is different, the core structure of an effective sales cycle remains largely the same. Understanding that structure makes it easier to spot gaps, improve performance, and create a sales plan you can actually follow.
You’ll gain a clearer picture of what should be happening at each stage of the sales process, what your objective is at that point, and how to move prospects forward without pressure or confusion. The focus is on clarity, alignment, and building a repeatable process that supports long-term growth.
Whether you’re selling products or services, handling sales yourself, or preparing to bring others into the process, this webinar provides a practical foundation you can build on.
🔍 How the full sales cycle works from start to finish
🎯 The objective of each stage in the sales process
📥 How to generate and organize leads effectively
📞 Best practices for prospecting and initial outreach
🧠 How to qualify prospects and identify strong opportunities
🖥️ How to present your offer with clarity and relevance
💬 How to handle objections with confidence
✍️ What it takes to close deals and secure commitment
🔁 How follow-up and retention support repeat business
Small business owners who want a clearer sales process
Entrepreneurs selling products or services
Business owners who feel unsure or inconsistent with sales
Founders handling sales on their own
Anyone looking to build a more organized, repeatable sales approach
45–60 minute pre-recorded video training
Clear explanations of each stage of the sales cycle
Practical examples you can adapt to your business
A structured framework you can use as a reference tool
Many businesses struggle with sales not because their offer is weak, but because their process is unclear. Without a defined sales cycle, opportunities fall through the cracks and results feel unpredictable.
This webinar helps you replace guesswork with structure, so you can approach sales with clarity, confidence, and a plan you can rely on.
Usage Terms
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