Marketing Plan Simplified is a step-by-step checklist that helps you create a clear, focused marketing plan without overwhelm—so you can attract the right customers and drive consistent growth.
Marketing doesn’t have to be complicated to be effective. The Marketing Plan Simplified – Checklist walks you through building a streamlined, one-page marketing plan that aligns with your business goals, audience needs, and available resources.
Instead of juggling disconnected tactics or guessing which channels to use, this checklist helps you clarify your ideal customer, define your value proposition, select the right marketing channels, and map the customer journey from awareness to loyalty. Each step is designed to keep your strategy practical, measurable, and adaptable—so you can focus on execution instead of overplanning.
Whether you’re creating your first marketing plan or refining an existing one, this checklist gives you a clear structure to make confident marketing decisions and stay consistent over time.
Ideal customer and persona definition steps
Value proposition and brand voice alignment
SMART marketing goal setting
Channel selection based on customer behavior
Customer journey mapping and touchpoint optimization
Budget planning and KPI tracking guidance
Review and optimization checkpoints
Small business owners, entrepreneurs, and marketers who want a clear, easy-to-follow marketing plan without complex frameworks or unnecessary jargon.
A practical checklist that turns marketing strategy into a focused, actionable plan you can revisit, adjust, and improve as your business grows.
1 Digital PDF Checklist: Marketing Plan Simplified
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